Date : Thursday, August 06, 2015  
The Newsletter
Indiacom Newsletter

Shopping apps goes strong

The popularity of shopping apps has risen to 54% in May, from just 21% a year ago, thanks to the mobile internet explosion. In comparison, the growth in popularity of shopping websites has been moderate, increasing from 28% to reach 45%. According to Nielsen data, Flipkart emerged as the top mobile app in terms of penetration as well as engagement followed by Snapdeal.

Read full story on The Economic Times

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