Date : Sep 09, 2016  
The Newsletter  
Indiacom Newsletter

Virtual Reality Aids Shopping in China

September 8, 2016

Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms. China has the world’s biggest ecommerce market and by 2020, it will dominate the retail sector also, according to PwC.

The sheer size of the country’s retail consumer market is one reason why the rest of the world sits up and takes notice when China adopts new technologies in this sector.

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