Date : Aug 27, 2016  
The Newsletter  
Indiacom Newsletter

Expert shows right route to use digital media for brands

PUNE: Professor at Ross School of Business in US Rajeev Batra on Wednesday said the challenge in marketing today was how to use the right form of digital media for a particular brand. He expressed this view at a conference organized by IBS. He was the key note speaker at the event. Its topic was 'Social Media Revolution: The end of traditional marketing communication?'

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